Our Services

 Arguably, the worst thing that could happen to a pharma or biotech company is a regulatory success that proves to be a commercial failure.

Atlit Consulting partners with our clients to help them understand the commercial potential of their assets and the necessary evidence that needs to be generated along their development path to ensure its full realization. 

Through comprehensive HCP and Payer primary research, as well as secondary market landscape analysis, we identify the likely competitive and reimbursement environment at anticipated time of launch and the most compelling Target Product Profile to drive adoption and utilization of the product. 

Anticipating competitive behavior is critical in informing successful brand and company strategy. It is particularly compelling when combined with robust scenario-based analysis to produce relevant and actionable outputs. Scenario based competitive gaming is focused on analyzing the impact of potential futures on business strategy.

Whether you are expecting a new product launch, a new indication or label expansion, or even simply a data release from a competitor or even of your own, competitive gaming offers an opportunity to simulate experience with and learn from a compelling set of plausible future market outcomes . It provides a level of insight and preparation that ensures your teams are fully prepared for potential market reactions.

A frequently overlooked, but powerful, application of scenario based competitive and risk analysis is in pressure testing the cascade of brand planning from its strategic imperatives to strategic objectives and supporting tactics/key activities that feed operational budgeting.

Integrated Launch Planning is recognized as an essential best practice for highly successful launches in the pharmaceutical market. 

The value of the ILP is that it will allow functions and markets across the Client organization to coordinate key launch deliverables in a holistic and transparent manner and to focus collaboratively on the critical path towards launch

We will engage actively with your organization and help you translate your launch strategy into a robust executable plan by:

• Structuring your launch preparations and defining appropriate launch governance 
• Meeting with critical work stream teams and to identify both key deliverables for each work stream and the essential interdependencies across them
• Delivering an integrated launch plan in a tool that is readily updatable and configured for user friendly reporting of launch preparation status