Atlit Consulting leadership team
Mark Kasakevich, Principal
Russell Powter, Associated Partner
Mark has over 25 years experience in forming, facilitating, and leading cross-functional teams focused on strategic planning, pharmaceutical product launches, operational improvements and competitive preparedness.
He has led a multitude of consulting projects focused on …
- Market opportunity assessments
- Competitive gaming
- Scenario planning
- Payer landscape analysis
- IDN/Organized Customer segmentation and engagement
- Integrated product launch planning
- Commercial model design
… across numerous therapeutic areas, including oncology and rare disease
He was formerly Partner, Eversana Management Consulting, Managing Partner, Commercial Strategy, Ipsos Healthcare Advisory, Vice-President and Head of the US team, Cello Health Consulting, Vice President, Commercial Strategy and Corporate Development, Campbell Alliance, Client Principal with IMS Management Consulting and Global Director of Marketing and Sales Excellence with Bayer Pharmaceutical.
Mark holds a PhD in Polymer Engineering from Case Western Reserve University, an MBA in Corporate Finance and Economics from the University of Chicago, and a BA in Chemistry from Amherst College.
Russell has worked for over 30 years in various sales, marketing management and customer strategy executive roles across the healthcare, pharmaceutical, consulting and life science business sectors in USA, Europe, and Asia-Pacific.
His passion for marketing lies in marketing excellence and making robust strategic choices within a cross-functional team environment.
Russell's particular areas of strength are critical thinking, expert facilitation/team navigation, competitive management strategies, as well as developing compelling brand positioning.
He has extensive experience across a wide range of therapy areas including immunology & inflammation, oncology, hematology, cell & gene therapy, ophthalmology, orphan indications, cardio-metabolic disease, infectious diseases and respiratory medicine.
Russell has worked client-side for Merck & Co and Pfizer. More recently, he has worked as a Consultant for Blue Frog Marketing and Cello Health Consulting.
He earned his Bachelor of Science degree in Microbiology and Biotechnology at the University of NSW (Australia) with further postgraduate studies in marketing and organizational excellence.
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